June 2023

Google introduced an update to the familiar term E-A-T in December 2022, expanding it to encapsulate an additional factor: “experience.” This innovation introduced an acronym, E-E-A-T, affectionately termed “Double-E-A-T.” It is a cornerstone in Google’s evaluative mechanisms, the Search Quality Raters’ assessments.

The ebb and flow of color trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures, political division, war, and an ongoing climate crisis – so it's no wonder that this year’s color trends are a little conflicted. In 2023, there is a noticeable split between nostalgic, soothing color palettes that offer a calming sense of escapism,